An inadvertent mantra throughout my career.
In journalism, I shied away from phoney investigations and political take-downs, zooming in instead on first-person, trend-based social experiments designed to make the readers laugh – baffling the beige boys in the office.
After moving into the world of Brand and Comms, I realised that most of the industry is similarly constrained by creative colourblindness when it comes to press releases, marketing campaigns, and social media – making the majority of brands sound like robots when they speak to their consumers and followers.
I specialise in ambitious ideation, award-winning execution, and relatable communication.
Won my first swimming race, by such a margin that I was born two months premature and spent early life in an incubator. At least I'm not claustrophobic.
Inaugural winner of Column Idol (think American Idol minus prize money). Judging panel featured industry giants such as X Factor UK semi finalist Diana Vickers.
Set official Guinness World Record for 'Most Chocolate Coins Eaten in 30 Seconds'. Genuinely. Four, since you asked. It's harder than it sounds, OK?
Highly Commended in the Young Journalist of the Year category at the British Press Awards. Despite going up against serious journalists.
Not my attempt to reinvent the murder-mystery genre – but, still, a life-long dream. Wrote five books before I reassigned all spare time to raising kids.
Became Paddy Power's spokesperson, including daily on talkSPORT, wreaking havoc everywhere from BBC to Fox News, via CNN and Bloomberg.
Won successive 'UK Campaign of the Year' gongs at the Sport Industry Awards. I went full diva and took the trophy home like I was Leo Messi or something.
After two years of lockdown, I moved to California to continue avoiding my friends and family. Oh, and for work. Sure. Maybe should've started with that...
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