Walk the walk
When the G7 summit was hosted in the UK, with world leaders promising to take environmental issues seriously, we called on those in attendance to walk the walk when it came to carbon emissions, something Allbirds labels all of its products with.
UK's first sporting event post COVID...
...was a Paddy Power golf tournament, comprising five of the biggest names in the sport, and five household name celebrities (think Piers Morgan and actual England captain Harry Kane), with a guest cameo from Jose Mourinho.
Bale's bust: Welsh icon immortalised
After that statue of Cristiano Ronaldo went viral, Real Madrid reached the Champions League final in Cardiff – we got the same sculptor to immortalise local hero Gareth Bale, who played alongside Ronaldo for the Spanish giants.
Allbirds's Project M0.0NSHOT
Launching the world's first net zero carbon shoe, which we called M0.0NSHOT (get it?), necessitated a lot of explaining what 'net zero carbon' means, how it differs from carbon neutral (and why that matters), and why it's such an historic achievement.
The World's First Robot Milk Round
For plant m*lk company Plenish. I pitched the idea, negotiated the partnership with Starship Technologies, wrote the script, directed the shoot, pitched the story, and oversaw the delivery process by manually loading robots and turning my garage into makeshift m*lk storage.
Irish reunion
The two England stars ditched Ireland for the Three Lions, so Paddy Power clearly had something to say about that when the two sides met at Wembley, with this optimally placed DOOH.
Virgil Van Price Hike: VVD pt.1
As Liverpool continued their pursuit of totemic defender Virgil Van Dijk, social media was alive with speculation over how much the mighty Dutchman would cost. So we installed a live, updating tracker of his likely fee right next to Anfield, as negotiations dragged on.
Worth his weight in gold: VVD pt.2
And, then, when Liverpool landed VVD, we celebrated the capture as a player worth his weight in gold... by literally showing fans what £75million in gold would look like: a 9m statue.
Rubbing Soton the wound
Southampton fans used to moan about Liverpool stealing all of their players. Now, they moan about being a second-tier team. Can't see a correlation between those two things, no sir...
Woodward's: The Window Shopping Connoisseurs
Deadline day mischief, paying tribute to football's ultimate window shopper – hapless Manchester United guru Ed Woodward, who became notorious for failing to land key targets during each transfer window.