Allbirds: Director, Global Comms (March 2021 – Present)
Paddy Power, Head of PR & Mischief (June 2016 – March 2021)
Paddy Power, Head of PR & Mischief (June 2016 – March 2021)
I oversee all Comms at Allbirds, including internal and corporate, around the world.
My team also oversees executive thought leadership, including LinkedIn output – which also allows us to dabble in recruitment comms.
I've also had permission to indulge my creative tendencies with a number of brand campaigns, that you'll find on this site,
I oversee all Comms at Allbirds, including internal and corporate, around the world.
My team also oversees executive thought leadership, including LinkedIn output – which also allows us to dabble in recruitment comms.
I've also had permission to indulge my creative tendencies with a number of brand campaigns, that you'll find on this site, and writing copy for various places across the business's touchpoints.
Paddy Power, Head of PR & Mischief (June 2016 – March 2021)
Paddy Power, Head of PR & Mischief (June 2016 – March 2021)
Paddy Power, Head of PR & Mischief (June 2016 – March 2021)
It was my job to make PP the most talked about brand in the world, around key sporting events.
I also served as the brand's spokesperson, including eight live slots on talkSPORT per week as well as writing and recording the sponsored segment of The Totally Football Show.
My work went across every area of brand marketing – writing radio scri
It was my job to make PP the most talked about brand in the world, around key sporting events.
I also served as the brand's spokesperson, including eight live slots on talkSPORT per week as well as writing and recording the sponsored segment of The Totally Football Show.
My work went across every area of brand marketing – writing radio scripts, press ads, overseeing TV ad shoots, negotiating and managing ambassador deals, and beyond.
The Sun: Feature Writer (December, 2010 – May, 2016)
Paddy Power, Head of PR & Mischief (June 2016 – March 2021)
Shoot Magazine: Assistant Editor (June – November 2010)
My specialism was colour pieces and sporting interviews (including Usain Bolt, Anthony Joshua, and taking penalties in Gareth Bale's Madrid home).
My finest piece of work (literally award-winning) was when I booked the cheapest celebrities possible for a birthday party in my studio flat. Basically, I founded Cameo.
As a gamer, I was also thrilled to serve as Gaming Editor throughout my tenure.
Shoot Magazine: Assistant Editor (June – November 2010)
Paddy Power, Head of PR & Mischief (June 2016 – March 2021)
Shoot Magazine: Assistant Editor (June – November 2010)
My best commission saw me become inexplicably involved in Yaya Toure's first UK interview upon signing for Manchester City from Barcelona – stood alongside two actual journalists in an empty Etihad (insert your own punchlines).
It wasn't all glamour, though. I also had to run the Sindy account on Facebook for Shoot's parent company. That
My best commission saw me become inexplicably involved in Yaya Toure's first UK interview upon signing for Manchester City from Barcelona – stood alongside two actual journalists in an empty Etihad (insert your own punchlines).
It wasn't all glamour, though. I also had to run the Sindy account on Facebook for Shoot's parent company. That was weird. I also wrote a series of Christmas annuals, covering the TV show 24, Gogos, and Family Guy.