Brighton Pride 2018: Come Out and Play
As creators of the now ubiquitous Rainbow Laces campaign, Paddy Power have had a long (and perhaps surprising) relationship with the world of LGBT+ campaigning. When we sponsored Brighton Pride, we decided to put on the official bus of gay professional footballers – which was empty – to draw attention to the game's unwelcome environment.
Earth Day 2022: Keep The Amazon Prime
Sustainability comms is tough at the best of times, let alone during Earth Month, when every brand in the world appears to be giving their exterior a spruce up with a fresh greenwash. With this campaign, we sprinkled a little light onto the subject matter, while aiming a few barbs at an industry behemoth at the same time.
Missing Fans
During the pandemic, football fans weren't just missing from the home end – they were missing from home, too. In conjunction with charity Missing People, we filled Motherwell's South Stand with fan cut-outs.
But, unlike cut-outs seen across the league with smiling supporters, or dogs in scarves, these were instead silhouettes – representing the thousands of people missing across the UK. While shop windows featured missing people who were last seen in that area.